We're back with another look into the professional world of sports logo design. Olympic bids are important not only to the countries that hope to host the event, but also to the local communities. The challenge is finding a striking logo that represents both nationalism but also reveals the distinct flavor of the local city.
Take a gander at the prospective logos gathered below. Can you easily distinguish these elements at a glance? The designer doesn’t get a lot of time to impress the audience in today’s fast paced society. Color, type, and shape are essential in conveying the message.
Chicago’s logo had a wonderful description explaining all the elements involved in the logo.
The identity is a
tribute to Chicago’s unique physical attributes—a world-class location
united by water, green space and architecture. The Chicago 2016 logo
blends the colors of the five Olympic rings surrounding the city’s
six-pointed star, evoking serene blue lakefront, vibrant green
landscape and fiery skyline. It also evokes Chicago’s Games concept—to
host compact Olympic Games celebrated in the center of the city, along
the lakefront and in the city’s parks.
In addition to the logo itself,
the visual identity was conceived as a system of versatile graphic
elements, extending the “painted” look of the Chicago 2016 symbol
through brushed colors and athlete photography. These identity elements
have established the foundation for advertising and communications,
providing the design basis for the Chicago 2016 Web site, event
signage, broadcast graphics, clothing and hundreds of visible
components used by the bid committee throughout the selection process (source).
Madrid’s logo author shows all the different reincarnations you have
to be prepared for the in the digital age. Click here to see all the
ways the country is using seemingly simple design. Size, print, television, color, are all under consideration. It can limit a designers creativity if a certain color works on the web but does not elsewhere.
Are you ready to take another look at your club’s logo? Maybe seeing the design process from another perspective can show how impact full our little brands can be. Anyone particularly proud of a logo they did themselves, post below.
~Sam@bluesombrero.com
This list will be EXTREMELY useful!
Thank you very much.
Posted by: company logo design | September 12, 2009 at 03:38 AM
nice, i like the logos, specially "Madrid 2016" which is full of color the categories includes in Olympic.
Posted by: custom logo design | October 24, 2009 at 01:49 AM
very colourful logos. i like it.
Posted by: logo design | December 03, 2009 at 02:41 AM