Social Media Policy

Do you fear losing control of your club’s message through the use of social media? With all the different access points and potentially limitless amounts of users, the spread of control can induce heartburn. You know how you want your club to be reflected online and think your social media crew does too, but it is hard to really know without nailing down some details. That’s where a social media policy can really be effective.

A social media policy would simply outline a unified voice that reflects your club's message through the use of social media.  Examples of policy guidelines could include; what to do when something negative arises, what voice to use (formal, informal, etc), what times to post, or what not to talk about. It’s up to you and your members, but detailing the process is the first step to success.

NotesForNonprofits had a nice list of other points to consider:

Who's speaking on behalf of you?
Are they able to respond to crises in a professional and speedy manner?
What is your position on certain issues?
How do you deal with comment moderation?
How much control do you have over someone's personal pages?

Folks, don’t fear social media. It’s our friend and can really benefit our clubs. If you want any help setting up the policy don’t be afraid to contact us.

~Sam@bluesombrero.com