We found pertinent advice from the marketing guru Seth Godin that
we thought you should be aware of. His perspective on choosing how to
focus your promotional outlets can be really helpful to our own clubs,
considering he targets how to do so with limited spending. Click here
to read the article, then check out our perspective below.
What media
channel should we focus on at our club? There are a plethora of
options; Facebook, Twitter, traditional advertising, word of mouth,
fundraising events, you name it. The hard part is figuring out which
one is going to reach your current audience, and from there grow it. It
might be helpful to decide which segment you are going to target as
well.
Do you want the kids in the community excited about what your
club has to offer, or their parents? If you’re thinking convince the
kids and the parents will follow, then electronic media is your go to.
If it’s the other way around, pinpoint the age range of the parents. If
they are younger, then electronic is probably your best bet, if they
are older, than traditional advertising will probably be most
effective.
Even though these might seem like simple decisions, when
putting all your eggs in one basket, it requires you to pay attention
to the smallest details. Godin offers a different perspective on this
dilemma, and if nothing else comes of it, maybe at least it will engage
some conversation at your next meeting.
~Sam@bluesombrero.com
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